Blogging is crucial for growing your business, especially to strangers and people you don’t know. The more content you have, the more places you have that content, the better you’re going to be able to reach more people and grow and just explode.
I started my business in 2011. In 2013, I started blogging three to five times a week. I made a commitment that I would post three times a week. And I haven’t quit since seven years in.
I started with a pattern:
- MONDAY: Educational
- WEDNESDAY: Client Experience
- FRIDAY: Personal/Behind the Scenes
I blogged three times a week even when I didn’t have shoots on the calendar. What happened next is six months later, I became the number one spot on Google. When you search on Google for Logan Utah Photographer or Logan Utah Wedding Photographer, you find Kylee Ann Studios.
Blogging is not a thing of the past. Blogging exploded my business. I went from a family and friends photographer to a full associate team.
1.EASY TO SEE YOUR GROWTH & REMEMBER YOUR CLIENTS
My blog has become a journal for my business. It’s a place where we can measure our growth over the years. I can look back to who I was as a business owner and artist from the very beginning to now, share accomplishments and struggles along the way and remember every part of the journey.
2. REACH NEW AUDIENCE EVERY DAY
I am not blogging for my Facebook audience or Instagram followers. I am blogging for our clients. Their friend and their family. We are telling their story, and sharing our favorite pictures from their shoot. By blogging for our clients, we are reaching new audiences every single day. When a bride shares her wedding day, we have 500 new people that would have never seen my blog otherwise coming on my website to gush over the newlyweds.
It’s the easiest way for potential clients to see our portfolio and ALL our recent work. You can show more behind the scenes of your product or service. I’m an over-sharer and couldn’t imagine limiting all my sessions to just the 1-2 posts on Instagram. There are way too many cute ones to not blog.\
4. CONTENT THAT CONTINUES TO SERVE
My blog is a place for content to live and continue to serve my audience. Even the most amazing social media posts only last about 24 hours before they are irrelevant and hard to find. When I create a blog post on what to wear or how to prepare, the content stays exactly where I put it for me to re-use and share with all my potential clients. We have brides that come back to scroll through their blog monthly to reminisce on their wedding days, and brides that spend hours reading through our bride tips.
5. SEO AKA GET TO THE TOP OF GOOGLE
Our blog is the reason we got to the number one spot on Google for our area. It took 6 months of consistent blogging to get to the top, and now we have people who find us from a simple search almost every single day. Our clients consistently find us on Google, and it’s opened the door to opportunities that are unimaginable otherwise.
For example, CHUCK NORRIS. Chuck didn’t find us to be his photographer because he was searching for the best romantic wedding photographer in town. He found us because we were the first to pop up in the area, and he needed a photographer that same day.
Having a blog means content stays, which gives you so many opportunities to share it. You can re-share on social media, or with your clients, but one of the most overlooked ways is PINTEREST. Most brides and moms are on Pinterest before they get in front of camera. They are looking for bride tips, wedding ideas, outfit inspiration and more. If you’re not on Pinterest, you are missing out on so many potential clients.
LASTLY, IT’S FUN!
I know you probably don’t think that right now. It doesn’t sound fun. It sounds like a really daunting task. When I started my blog it was painful for me too. It was just another chore. Another thing I had to do. But now it’s so easy for me. New ideas pop into my head all the time and sharing my client’s stories has become a simple task.
I have a lot of different ways that I market my businesses, but seven years later, blogging has been the most successful! It has given me opportunities that I could have never even imagined.
That’s why I can’t stop sharing it from the rooftops!