I think that we are over complicating and over thinking Instagram! I know so many people are feeling burnt out, feeling stuck, and not moving forward in posting on their
social media! On today’s podcast, I want to simplify Instagram posting into the categories: Good, Better and Best!
Really, there is no such thing as “Bad” when it comes to posting on Instagram. If you’re posting something, then that’s something! The only thing I think that could be
considered “Bad” is not posting at all. So, for now, remove “Bad” from your vocabulary and let’s change your mindset to Good, Better and Best!
Let’s take a look at the following 4 categories: Types of Posts, Graphics, Stories and Captions.
1 – TYPES OF POSTS
GOOD – STATIC POST
Posting anything, even a static post (a stand-alone picture) is “Good”! You’re still getting
content out there and you’re still showing up on your social media. Sometimes, that’s
all we have the time and effort for!
BETTER – CAROUSEL
On Instagram, a carousel is 2-10 pictures in one post. Carousel posts are “Better” than
static posts because they get people on your post longer – people typically scroll
through your post to see all the pictures and content! Then, your post will show up
again on someone’s feed with the second picture in your carousel.
BEST – REEL
As you know, a reel is a short tik tok style video! Reels, right now, are the “Best” types
of posts on Instagram. Reels are being pushed out way farther than to just your
followers because the algorithm is working very well with connecting your post/video
with people who are searching for that type of content!
2 – GRAPHICS
GOOD – A GRAPHIC ALONE
BETTER – A CAROUSEL OF GRAPHICS
Just like how carousels are a “Better” type of post, a carousel of graphics is the “Better”
option when posting graphics!
BEST – A CAROUSEL OF GRAPHICS AND PHOTOS
A carousel full of graphics and photos is the “Best” option for posting on social media!
Not only are you able to convey your message through your graphics, but you are also
showcasing your product of service in your photos!
Utilize tools like Canva to make beautiful, relatable, customize graphics!
3 – STORIES
Stories are where you’re going to convert the most followers into paying customers and
GOOD – SHARE YOUR POST TO YOUR STORIES
As I’ve taught before, you should be sharing your post to your stories! Even if that’s all
you do, that’s “Good”! You’re taking the first step in utilizing stories!
BETTER – SHARE YOUR POST TO YOUR STORIES WITH SOME CONTEXT AND
BEST – SHARE YOUR POST TO YOUR STORIES ON 3-5 STORY SLIDES
When you share your post to your stories in 3 to 5 story slides, it allows you to share
more photogs from your carousel, add more context and commentary, share additional
photos, pose polls, ask questions, etc. This gets your engagement up!
4 – CAPTIONS
GOOD – GENERIC CAPTION
Writing a generic caption like “This is the Johnson family” is “Good”. However, it’s only
“Good” because this type of caption doesn’t encourage your audience and your
followers to feel anything.
BETTER – A CAPTION THAT MAKES PEOPLE THINK OR FEEL
The “Better” version of caption writing is to share a post with a caption that makes
people think or feel. This helps create a connection! An example of this type of caption
could be: “This client came in with her daughter that’s having anxiety.”
BEST – A CAPTION THAT MAKES PEOPLE THINK OR FEEL, THEN ENCOURAGES
To build on our “Better” caption, the “Best” type of caption would make someone think
or feel, then encourage them to take action!
Get the word “Bad” out of your vocabulary! There are other things to be thinking about
than Instagram sometimes! If you’re posting and showing up on your social media,
that’s GOOD! Right now, maybe you can only do Good – and that’s okay.
WOULD YOU LIKE ME TO PLAN YOUR STRATEGY THIS WEEK??
I just launched my NEW Freebie where I plan 5-days of your Instagram posts – This
week’s content schedule is on me!
Post five different types of content
Get inspiration and ideas for fresh, new captions
Use an actual strategy to turn followers into customers
Download my new Freebie HERE!
106. Good, Better, and Best on Instagram