Your face when that photographer hops onto the classifieds, and takes all the new leads with their $0 price tag.
I’m here to tell you: It actually doesn’t matter. Stop worrying about the cheap photographers. (We’ve all been there…I mean it…I was $35 once too). You aren’t competing with FREE anymore. Let me break this down for you.
If you’re charging $300, your client is not going to dump you for a $25 photographer. If you’re $40 and tired of getting undercut, double your prices. Sure you’ll lose clients, but your $25 clientele will likely never become your $2500 clientele. Its a whole new market.
Six years ago, I was undercut in a way that really bugged. But I didn’t sit around and let it happen… I doubled my prices. The next year I became a full-time photographer and finally turned a profit. Being undercut was one of the best things that ever happened to be in this biz.
Who’s ready to double their prices and never look back?
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